Every template is built by hand
Charts, filters, date controls and branding, then repeated or adjusted for each client.
Looker Studio alternative
The Looker Studio Alternative for SEO Reports
Get a Looker Studio alternative that turns Search Console and GA4 into a clean, white label report for every client, with no templates, connectors or data blending to set up.
- Summary written for you
- No templates to build
- Free in early access
Why agencies switch
Why agencies move client SEO reports off Looker Studio
Looker Studio is free, flexible and connects natively to Google data. For internal dashboards, it is hard to beat. Client reporting is where the hours add up.
Search Console and GA4 need blending
Blends take time to get right and need rework when fields change.
Useful SEO views take extra work
A branded vs non-branded split needs regex filters per client. Keyword movement needs period comparisons and calculated fields.
Commentary is manual
Someone writes the text boxes every month, for every client.
Other data needs connectors
Anything outside Google usually needs a third-party connector, with its own monthly fee.
Compare
Report Falcon vs Looker Studio for SEO reports
Both read the same Google data. The difference is how much of the report you build yourself.
| Feature | Looker Studio | Report Falcon |
|---|---|---|
| Setup per client | Build or copy a template, connect and blend sources | Add the client and pick properties; the report builds itself |
| Written summary | Text boxes you write by hand | Generated for every report, editable |
| Branded vs non-branded | Regex filters you set up per client | Automatic, including brand misspellings |
| Keyword movement | Built with comparisons and calculated fields | Gains, new keywords and keywords to recover, built in |
| AI visibility | Not available natively | Monthly checks on ChatGPT, Perplexity, Gemini and Google AI Overviews |
| AI assistant traffic | Filters or a channel group you build in GA4 | Visits from ChatGPT, Perplexity, Gemini and more, by page |
| Site audits | Not included | Built in, monthly |
| Goals | Built manually with scorecards | Monthly targets with progress bars |
| Price | Free | Free during early access |
Instead of a template
What you get instead of a template
Everything a client SEO report needs is ready the moment Search Console and GA4 are connected.
A report that writes its own summary
Every report opens with a plain-language summary: the strongest result first, dips stated neutrally, and a "Focus for next period" list. Edit it in seconds instead of writing it from scratch.
SEO views ready on day one
Average position, keywords in the top 3 and top 10, ranking distribution, keyword movement, top pages and a branded vs non-branded split. See Google Search Console reporting.
Search Console and GA4, no blending
Sessions, organic sessions, engagement, key events, landing pages and channels sit next to search data in one report. See GA4 reporting.
AI visibility and AI traffic
Check every month whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention each client, and see which pages AI assistants send visitors to. Prefer doing it in GA4? Here is how to track ChatGPT traffic in GA4.
Site health in the same report
A monthly crawl of up to 2,000 pages with a health score, every affected page, and new vs fixed issues. See the SEO audit tool for agencies.
Templates that apply across clients
Show, hide and reorder sections, add goals and chart notes, pick one of 8 themes, then save the layout as a report template for every client. Your logo and colors go on every report: white label SEO reports.
Fair comparison
When Looker Studio is still the right tool
Looker Studio remains a great choice for some jobs. Many agencies keep it for internal analysis and use Report Falcon for the reports clients receive each month.
- Fully custom dashboards with complete design control
- Data blended from many non-Google sources
- Internal analysis dashboards your team explores day to day
Switching
Moving your clients over
Most agencies move their first client in under ten minutes.
- 1
Sign up free
With your email or Google account.
- 2
Add your reporting email
Your agency gets its own read-only email. Add it to each client's Search Console and GA4.
- 3
Add each client
Name and website. The matching properties are picked for you.
- 4
Set up one template
Sections, goals and theme, then apply it to every client.
- 5
Share reports
As links or A4 PDFs in your branding.
FAQ
Looker Studio alternative FAQ
Is there a free alternative to Looker Studio for SEO reports?
Yes. Report Falcon is free during early access, with every feature included and no credit card. For more options, see our guide to the best SEO reporting tools.
Does Report Falcon use the same data as Looker Studio?
Yes. It reads directly from Google Search Console and GA4 through read-only access, so the numbers match what you see in Google's own tools.
Can Report Falcon replace my Looker Studio SEO templates?
For client SEO reports, yes. Clicks, impressions, rankings, keyword movement, top pages, GA4 traffic and key events are built in, along with a written summary, goals and site audits. Save your layout as a template and apply it to every client.
Can I still customize the reports?
Yes. Show, hide and reorder every section, edit the summary, add goals and chart notes, choose from 8 themes, and use your own logo and colors.
Can I download reports as PDFs?
Yes. Reports download as clean A4 PDFs in the report's theme, and you can also share them as links.
Try the Looker Studio alternative free
Skip the template building. Clean, white label SEO reports with a written summary, keyword movement, AI visibility and site audits, free during early access.