Sessions and users
Total and organic traffic with the change against the previous period or last year.
GA4 reporting
GA4 reporting made simple for agencies and clients
GA4 reporting with ReportFalcon turns Google Analytics 4 data into a clean client report: sessions, channels, landing pages and key events. No dashboards to build or connectors to maintain.
- Viewer access only
- Ready in minutes
- Free in early access
GA4 metrics
The GA4 metrics clients actually care about
Not every GA4 dimension. Just the ones that show whether marketing is working.
Channels and sources
Organic search, direct, referral, social and AI assistants like ChatGPT and Perplexity.
Landing pages
The pages where visits start, with sessions and key events for each.
Key events
Leads, calls, sign-ups or sales: the key events you marked in GA4, front and centre.
Goals with progress
Set monthly targets for sessions, organic sessions or key events and show progress bars.
Honest comparisons
If GA4 tracking started recently, the report says so instead of showing "new" on every row.
No dashboard building
A GA4 report for clients without Looker Studio
Dashboards need building, fixing and explaining. A ReportFalcon report is ready the moment GA4 is connected.
- No templates to copy or data sources to reconnect
- A written summary next to the charts
- Search Console and site audit data in the same report
- Your logo and colours, as a link or a PDF
- Monthly emails sent for you, on autopilot
Setup
Connect GA4 with Viewer access in two minutes
- 1
Copy your reporting email
Every agency gets its own, shown on the Google access page.
- 2
Add it as a Viewer
In GA4: Admin, Property access management, add the email with the Viewer role.
- 3
Choose the property
Pick the client's GA4 property and the report fills in straight away.
FAQ
GA4 reporting FAQs
How do I give an agency access to GA4?
In Google Analytics, open Admin, then Property access management, and add the agency's email with the Viewer role. Viewers can see reports but can't change anything, and you can remove them at any time.
What is a key event in GA4?
A key event is an action you've marked as important in GA4, such as a form submission, a call or a purchase. Google renamed conversions to key events in 2024. ReportFalcon reports the key events you marked.
Can I make a GA4 report for clients without Looker Studio?
Yes. ReportFalcon builds the report from the GA4 Data API directly, so there's no dashboard to design or connector to maintain. Connect the property and share the report.
Why is my GA4 data different from Search Console?
GA4 counts sessions from every channel and depends on tracking and cookie consent. Search Console counts clicks from Google search only. Both are right; they measure different things.
Does ReportFalcon support Universal Analytics?
No. Universal Analytics stopped processing data in 2023, so reports use GA4 only.
Can one report include GA4 and Search Console?
Yes. A client can have GA4, Search Console or both, plus site audits. Sections for anything not connected are simply left out. See Search Console reporting.
Send a GA4 report your client will read
Connect GA4 with Viewer access and share a branded report in minutes. Free during early access.