Our story

About ReportFalcon

About ReportFalcon in one line: we build SEO reporting software that makes agencies look great and clients understand their results. Clear reports, your brand, no busywork.

Why we exist

Why we built an SEO reporting platform for agencies

Agencies do great SEO work, then lose hours each month turning it into reports clients skim.

  • Reports took too long. Exporting data, pasting charts and writing the same commentary every month.
  • Clients didn't read them. Pages of charts with no story left clients unsure what they paid for.
  • Dips caused panic. A normal seasonal dip in a raw chart could cost a client relationship.
  • Access was messy. Shared passwords and personal Google accounts are a security risk for everyone.

What we believe

The principles behind every ReportFalcon report

Plain language first

Every report opens with a summary a busy client can read in a minute.

Wins lead, dips guide

Lead with the strongest result and turn dips into next steps, honestly.

Your agency, your brand

The work is yours, so the credit should be too. Reports carry your brand.

Read-only by design

We only ask for the access reports need, and clients stay in control.

Trust

How we handle your clients' data

Read-only Google access

Each agency has its own reporting email with Restricted or Viewer access only.

Encrypted and separated

Stored credentials are encrypted, and each agency only ever sees its own clients.

Never sold, never trained on

We don't sell data or use Google data for advertising or AI training. See our privacy policy.

Roadmap

What we're building next

ReportFalcon is in early access. Here is what agencies have asked for and what's coming.

Google Business Profile

Local SEO data such as calls, directions and reviews, once Google approves API access.

Custom report domains

Reports on your own domain, such as reports.youragency.com.

Paid plans

Simple plans for agencies of every size, announced well in advance.

Your ideas

Tell us what your agency needs on the contact page.

FAQ

About ReportFalcon: common questions

Who is ReportFalcon for?

Marketing and SEO agencies, and freelancers, who report on Google Search Console and GA4 data for several clients and want those reports to look professional and carry their own brand.

Is ReportFalcon an agency?

No. ReportFalcon is software. We don't offer SEO services or contact your clients. Your clients only ever deal with you.

Where is my data stored?

The app runs on Vercel with a Neon Postgres database, emails are sent through Resend and site audits run on our own crawler server. The full list is in our privacy policy.

How can I suggest a feature?

Send it through the contact form or email hello@reportfalcon.com. Early access feedback shapes what we build next.

See what ReportFalcon can do for your agency

Free during early access. Set up your first client report in minutes.