Clicks, impressions and CTR
KPI tiles with the change against the previous period or the same period last year.
Search Console reporting
Google Search Console reporting your clients understand
Google Search Console reporting in ReportFalcon turns clicks, impressions, CTR and rankings into a branded client report with a written summary. Connect a property once and report on it every month.
- Read-only access
- 16 months of history
- Free in early access
Search Console data
Every Search Console metric clients ask about
The numbers from the Search Console performance report, organised the way clients read them.
Search visibility trend
Daily clicks and impressions charted side by side with the comparison period.
Top keywords and pages
The queries and pages that bring the most clicks, with position changes.
Keyword movement
Keywords that gained, new keywords and the ones to win back, plus keywords close to page one.
Branded vs non-branded
Split searches for the client's name from new customers finding them, with brand terms suggested for you.
Any date range
Last month, last quarter, custom dates or year over year, from Search Console's 16 months of data.
Setup
Connect Search Console without client passwords
Your agency gets its own reporting email. It can read data and nothing else.
- 1
Copy your reporting email
Find it on the Google access page as soon as your account is ready.
- 2
Add it as a Restricted user
In Search Console: Settings, Users and permissions, Add user, Restricted.
- 3
Pick the property
Choose the client's property in ReportFalcon. The first report is ready right away.
Written for clients
A Search Console report that explains itself
Raw Search Console exports confuse clients. ReportFalcon adds the story.
- A plain-language summary that leads with the biggest win
- Dips turned into "Focus for next period" actions
- Chart notes that mark launches, migrations and updates
- Monthly goals for clicks, impressions and page one keywords
- An optional positive-only view for sensitive clients
More than Search Console
Combine Search Console with GA4 and site audits
One report shows how people find the site, what they do there and what to fix.
FAQ
Google Search Console reporting FAQs
How do I share Google Search Console data with a client?
Create a report that pulls the data for you and share it as a link or PDF. In ReportFalcon, the client adds your reporting email to Search Console once, and every report after that uses live data.
What access does ReportFalcon need in Search Console?
Restricted user access to the property. Restricted users can view performance data but can't change settings or add users, and the client can remove access at any time.
How far back can a Search Console report go?
Google keeps 16 months of Search Console performance data, so reports can compare any period in that window, including year over year.
Why don't Search Console clicks match GA4 sessions?
They measure different things. Search Console counts clicks from Google search results, while GA4 counts sessions on the site from every channel and depends on cookie consent. A gap is normal.
Why did average position get worse when clicks went up?
Average position is weighted by impressions. When a site starts ranking for many new keywords lower down, the average falls even though visibility grew. Our Search Console metrics guide explains it.
Can I export a Search Console report as a PDF?
Yes. Every report downloads as a branded A4 PDF, or you can share a link that freezes the numbers and shows how often the client opened it.
Turn Search Console data into a client report
Connect a property in two minutes and share your first report today. Free during early access.