- 2,880
- Bing
- 271
- AI
- 268
- Direct
- 4,387
- Other
- 1,026
SEO performance report
Clearwater Counseling
www.clearwatercounseling.example
Executive summary
Search visibility and traffic grew this period
- Google search sent 4,611 clicks from 302,422 impressions. Clicks grew 15.9% and impressions grew 0.7% vs previous period.
- Average position was 17.3, with a click-through rate of 1.52%.
- The site ranks for 198 keywords (1 more than before), including 7 in the top 3 and 20 on page one.
- Top keyword: “clearwater counseling” with 936 clicks at an average position of 1.4.
- 15 keywords sit in positions 4–20. Moving them into the top 3 is the biggest growth opportunity for the coming months.
- The website had 10,526 sessions (+7.6%), and organic search drove 5,243 of them (50% of all traffic).
- Visitors completed 411 key events (+8.2%), 236 of them from organic search.
- AI assistants (ChatGPT, Perplexity, Gemini and others) referred 367 sessions (+6.1%).
- Most viewed page: Homepage with 8,832 views.
▲ Highlights
- Organic clicks grew 15.9% (3,979 → 4,611).
- Keywords on page one grew 42.9% (14 → 20).
- “signs of burnout at home” climbed from position 27.8 to 17.5.
- Organic sessions grew 16.7% (4,491 → 5,243).
- Key events grew 8.2% (380 → 411).
- Total sessions grew 7.6% (9,785 → 10,526).
→ Focus for next period
- Recover rankings for “does insurance cover therapy 2026” (position 26.0, previously 16.1) with a content refresh.
Goals
Progress toward the monthly targets, adjusted to these 28 daysWork completed this period
- Published two new service pages
- Optimised titles on the top 10 pages
Key metrics
Change vs previous periodGoogle Search · Search Console
Website · Google Analytics 4
Search trends
Search visibility trend
How often the site appeared in Google results.
Pages with search visibility
Distinct pages that appeared in Google results per day.
Keyword ranking distribution
Number of keywords by average Google position.
Website traffic
Website traffic
From Google Analytics 4.
Sessions by channel
Where visitors came from, per day.
Channel breakdown
| Channel | Sessions | Share | Change | Key events |
|---|---|---|---|---|
| Organic Search | 5,243 | 49.8% | ▲ 16.7% | 236 |
| Direct | 2,381 | 22.6% | no change | 71 |
| Paid Search | 1,078 | 10.2% | ▼ 3.1% | 54 |
| Referral | 841 | 8.0% | ▲ 2.1% | 29 |
| Organic Social | 410 | 3.9% | ▲ 2.0% | 6 |
| Paid Social | 299 | 2.8% | ▼ 1.0% | 4 |
| 203 | 1.9% | ▼ 1.9% | 8 | |
| Other | 67 | 0.6% | ▲ 1.5% | 1 |
Top performing keywords
Sorted by clicks · click a column to re-sort| Keyword | Clicks | ± Clicks | Impressions | ± Impr. | CTR | Position | ± Position |
|---|---|---|---|---|---|---|---|
| clearwater counseling | 936 | -29 | 3,093 | +72 | 30.26% | 1.4 | ▼ 0.1 |
| anxiety therapy denver | 810 | +384 | 8,716 | +452 | 9.29% | 3.7 | ▲ 1.7 |
| clearwater counseling denver | 288 | +4 | 1,176 | +25 | 24.49% | 1.3 | ▼ 0.3 |
| therapist denver co | 227 | +114 | 7,738 | +224 | 2.93% | 9.0 | ▲ 2.0 |
| anxiety therapy near me | 179 | +16 | 16,969 | +118 | 1.05% | 7.0 | ▲ 0.5 |
| clearwater therapy | 179 | -25 | 577 | -20 | 31.02% | 1.4 | ▼ 0.2 |
| therapist | 133 | -157 | 13,845 | -645 | 0.96% | 11.0 | ▼ 2.3 |
| clearwater counseling reviews | 115 | +1 | 463 | +13 | 24.84% | 1.0 | ▲ 0.1 |
| grounding techniques for anxiety | 114 | +76 | 4,835 | +309 | 2.36% | 8.5 | ▲ 2.2 |
| depression therapy denver | 114 | +88 | 4,796 | +358 | 2.38% | 8.9 | ▲ 2.5 |
| anxiety therapy | 104 | +76 | 6,692 | +247 | 1.55% | 9.8 | ▲ 2.7 |
| how to know if you need therapy | 103 | +24 | 3,175 | +94 | 3.24% | 6.7 | ▲ 1.2 |
| anxiety therapy denver co | 82 | +9 | 2,270 | +74 | 3.61% | 6.6 | ▲ 0.2 |
| therapist near me | 80 | +5 | 16,955 | +793 | 0.47% | 19.6 | ▲ 2.4 |
| online therapy near me | 60 | -8 | 9,469 | -2,076 | 0.63% | 27.5 | ▼ 8.5 |
| clear water counseling | 54 | -30 | 359 | -12 | 15.04% | 1.6 | ▼ 0.4 |
| how long does therapy take | 53 | +41 | 2,719 | +209 | 1.95% | 9.4 | ▲ 2.2 |
| family therapy denver | 53 | +38 | 2,596 | +202 | 2.04% | 10.0 | ▲ 3.8 |
| emdr therapy | 45 | +7 | 5,672 | +321 | 0.79% | 16.0 | ▲ 0.8 |
| depression therapy near me | 39 | -18 | 7,191 | +73 | 0.54% | 11.7 | ▼ 0.6 |
| emdr vs cbt | 34 | +21 | 2,272 | +196 | 1.50% | 9.9 | ▲ 5.1 |
| therapist denver | 33 | -1 | 8,484 | +124 | 0.39% | 12.4 | ▲ 1.6 |
| therapist cost | 30 | -6 | 5,611 | -651 | 0.53% | 26.5 | ▼ 5.0 |
| clearwater counseling insurance | 28 | 0 | 299 | -4 | 9.36% | 1.2 | 0.0 |
| cbt therapy near me | 27 | -1 | 5,680 | -101 | 0.48% | 21.3 | ▼ 1.6 |
| online therapy | 27 | -5 | 5,401 | -631 | 0.50% | 21.8 | ▼ 6.2 |
| grief counseling near me | 20 | +5 | 3,552 | +51 | 0.56% | 19.9 | ▼ 0.3 |
| family therapy | 19 | -1 | 2,924 | -87 | 0.65% | 22.9 | ▼ 0.8 |
| clearwatter counseling | 19 | +1 | 223 | -5 | 8.52% | 1.7 | ▼ 0.1 |
| anxiety therapy cost | 17 | 0 | 4,118 | +385 | 0.41% | 16.8 | ▲ 1.9 |
| adhd counseling near me | 17 | +7 | 3,151 | +1,036 | 0.54% | 27.1 | ▲ 10.5 |
| signs of burnout | 16 | +4 | 2,795 | +144 | 0.57% | 21.8 | ▲ 3.5 |
| online therapy denver co | 15 | +9 | 2,690 | -65 | 0.56% | 17.7 | ▼ 1.7 |
| online therapy denver | 14 | -1 | 3,215 | -63 | 0.44% | 19.5 | ▼ 3.1 |
| anxiety therapy for adults | 14 | +7 | 704 | +91 | 1.99% | 10.9 | ▲ 6.3 |
| therapist online | 13 | +5 | 2,003 | +25 | 0.65% | 16.0 | ▲ 0.6 |
| family therapy near me | 12 | +2 | 2,793 | +639 | 0.43% | 28.1 | ▲ 7.9 |
| therapist reviews | 12 | -11 | 1,581 | -221 | 0.76% | 19.0 | ▼ 7.6 |
| teen therapist | 11 | -12 | 2,169 | -159 | 0.51% | 17.4 | ▼ 6.8 |
| cbt therapy | 10 | +1 | 3,216 | +592 | 0.31% | 23.3 | ▲ 7.6 |
| couples counseling cost | 10 | +4 | 1,543 | -114 | 0.65% | 31.6 | ▼ 2.2 |
| couples counseling denver | 9 | -11 | 6,074 | -929 | 0.15% | 16.6 | ▼ 4.3 |
| what to expect in your first therapy session | 9 | -2 | 3,076 | -128 | 0.29% | 22.9 | ▼ 2.7 |
| grief counseling | 9 | -3 | 2,685 | +311 | 0.34% | 21.8 | ▲ 8.5 |
| postpartum therapist near me | 9 | -5 | 2,260 | -520 | 0.40% | 27.5 | ▼ 9.6 |
| cbt therapy cost | 9 | -2 | 1,730 | -224 | 0.52% | 18.8 | ▼ 6.0 |
| trauma therapist | 8 | -4 | 2,587 | +76 | 0.31% | 15.8 | ▲ 2.2 |
| emdr therapy denver co | 8 | -3 | 2,283 | +230 | 0.35% | 12.8 | ▲ 4.1 |
| grief counseling denver | 8 | +2 | 1,587 | +196 | 0.50% | 16.3 | ▲ 2.5 |
| adhd counseling | 8 | +1 | 1,459 | +204 | 0.55% | 16.5 | ▲ 6.2 |
Top performing pages
Pages earning the most clicks from Google| Page | Clicks | ± Clicks | Impressions | ± Impr. | CTR | Position | ± Position |
|---|---|---|---|---|---|---|---|
| / | 2,155 | -134 | 66,178 | -373 | 3.26% | 14.4 | ▼ 0.1 |
| /anxiety-therapy/ | 1,224 | +494 | 44,856 | +1,136 | 2.73% | 9.2 | ▲ 1.2 |
| /depression-therapy/ | 186 | +65 | 18,522 | -114 | 1.00% | 15.7 | 0.0 |
| /online-therapy/ | 139 | -3 | 25,125 | -3,128 | 0.55% | 24.0 | ▼ 5.4 |
| /blog/grounding-techniques/ | 120 | +71 | 6,004 | -438 | 2.00% | 10.2 | ▲ 1.6 |
| /blog/how-to-know-if-you-need-therapy/ | 107 | +15 | 4,445 | +98 | 2.41% | 8.3 | ▲ 0.8 |
| /family-therapy/ | 96 | +40 | 11,912 | +1,045 | 0.81% | 21.9 | ▲ 2.5 |
| /emdr-therapy/ | 79 | -1 | 18,927 | +637 | 0.42% | 18.3 | ▲ 0.8 |
| /cbt-therapy/ | 68 | -6 | 15,471 | +258 | 0.44% | 21.4 | ▼ 0.2 |
| /blog/how-long-does-therapy-take/ | 58 | +41 | 3,414 | +174 | 1.70% | 10.8 | ▲ 1.4 |
| /grief-counseling/ | 57 | +18 | 10,689 | +852 | 0.53% | 21.2 | ▲ 2.9 |
| /adhd-counseling/ | 46 | +16 | 9,236 | +1,207 | 0.50% | 25.1 | ▲ 3.8 |
| /blog/emdr-vs-cbt/ | 39 | +23 | 3,181 | +181 | 1.23% | 11.7 | ▲ 3.3 |
| /teen-therapy/ | 37 | +2 | 6,806 | +1,056 | 0.54% | 16.6 | ▼ 1.5 |
| /couples-counseling/ | 36 | -16 | 14,061 | -1,383 | 0.26% | 20.0 | ▼ 3.7 |
| /trauma-therapy/ | 27 | +2 | 8,485 | +571 | 0.32% | 21.1 | ▲ 2.7 |
| /postpartum-therapy/ | 26 | -4 | 6,884 | +375 | 0.38% | 23.9 | ▼ 3.3 |
| /blog/signs-of-burnout/ | 24 | +7 | 4,062 | +320 | 0.59% | 21.8 | ▲ 4.0 |
| /ocd-therapy/ | 22 | -1 | 6,680 | -64 | 0.33% | 26.1 | ▼ 1.5 |
| /blog/first-therapy-session/ | 18 | +6 | 4,552 | -71 | 0.40% | 21.7 | ▼ 1.6 |
| /blog/does-insurance-cover-therapy/ | 11 | -7 | 4,119 | +42 | 0.27% | 17.6 | ▼ 4.6 |
| /blog/sleep-anxiety/ | 7 | +3 | 3,101 | +85 | 0.23% | 24.5 | ▲ 1.2 |
| /blog/how-much-does-therapy-cost/ | 7 | +4 | 259 | +17 | 2.70% | 6.9 | ▲ 3.0 |
| /life-transitions/ | 6 | -3 | 2,012 | -168 | 0.30% | 32.3 | ▼ 3.5 |
| /blog/support-a-grieving-friend/ | 6 | -1 | 1,168 | -256 | 0.51% | 36.9 | ▼ 6.1 |
| /blog/how-to-cope-with-seasonal-depression/ | 3 | +3 | 116 | +6 | 2.59% | 17.5 | ▲ 1.3 |
| /blog/what-is-a-licensed-professional-counselor/ | 2 | +1 | 152 | +13 | 1.32% | 23.1 | ▲ 3.6 |
| /blog/how-to-rebuild-trust-in-a-relationship/ | 1 | 0 | 174 | -17 | 0.57% | 28.5 | ▼ 2.1 |
| /blog/how-to-stop-overthinking-at-night/ | 1 | 0 | 148 | -1 | 0.68% | 35.2 | ▲ 0.2 |
| /blog/therapy-for-people-pleasers/ | 1 | +1 | 129 | +7 | 0.78% | 25.3 | ▲ 3.9 |
| /blog/what-is-attachment-style/ | 1 | +1 | 25 | -3 | 4.00% | 20.9 | ▼ 4.0 |
| /blog/what-is-inner-child-work/ | 1 | +1 | 24 | +3 | 4.17% | 21.4 | ▲ 9.2 |
| /blog/what-is-imposter-syndrome/ | 0 | -1 | 246 | +37 | 0.00% | 15.1 | ▲ 7.4 |
| /blog/how-to-set-boundaries-with-family/ | 0 | -3 | 236 | -7 | 0.00% | 22.6 | ▼ 5.3 |
| /blog/what-is-emotional-regulation/ | 0 | 0 | 131 | +10 | 0.00% | 14.7 | ▲ 3.2 |
| /blog/is-online-therapy-effective/ | 0 | 0 | 122 | -25 | 0.00% | 23.8 | ▼ 9.5 |
| /blog/how-to-manage-work-stress/ | 0 | 0 | 98 | +9 | 0.00% | 17.9 | ▲ 2.6 |
| /blog/how-to-calm-anxiety-fast/ | 0 | 0 | 76 | +39 | 0.00% | 32.8 | ▲ 16.0 |
| /blog/journaling-prompts-for-anxiety/ | 0 | -1 | 76 | -1 | 0.00% | 10.4 | ▼ 2.2 |
| /blog/how-to-support-a-teen-with-anxiety/ | 0 | 0 | 71 | +10 | 0.00% | 21.3 | ▲ 4.2 |
| /blog/how-to-process-grief/ | 0 | 0 | 63 | +16 | 0.00% | 31.2 | ▲ 8.4 |
| /blog/how-often-should-you-go-to-therapy/ | 0 | 0 | 61 | -5 | 0.00% | 16.4 | ▼ 2.9 |
| /blog/signs-of-trauma-in-adults/ | 0 | 0 | 59 | +3 | 0.00% | 12.0 | ▲ 3.4 |
| /blog/what-is-somatic-therapy/ | 0 | 0 | 49 | 0 | 0.00% | 15.8 | ▼ 1.3 |
| /blog/how-to-find-the-right-therapist/ | 0 | 0 | 45 | +2 | 0.00% | 14.3 | ▲ 0.7 |
| /blog/mindfulness-exercises-for-beginners/ | 0 | 0 | 40 | +7 | 0.00% | 17.1 | ▲ 4.5 |
| /blog/signs-of-codependency/ | 0 | 0 | 37 | +4 | 0.00% | 20.9 | ▼ 2.6 |
| /blog/sliding-scale-therapy/ | 0 | 0 | 35 | -6 | 0.00% | 17.9 | ▼ 3.8 |
| /blog/how-to-talk-to-your-partner-about/ | 0 | -1 | 34 | +1 | 0.00% | 15.2 | ▲ 2.0 |
| /blog/what-is-a-panic-attack/ | 0 | 0 | 26 | +1 | 0.00% | 23.9 | ▼ 4.4 |
Top pages by traffic
Page views by traffic source · Google Analytics 4- 866
- Bing
- 67
- AI
- 68
- Direct
- 410
- Other
- 287
- 522
- Bing
- 74
- AI
- 48
- Direct
- 229
- Other
- 210
- 517
- Bing
- 60
- AI
- 36
- Direct
- 290
- Other
- 179
- 549
- Bing
- 51
- AI
- 39
- Direct
- 250
- Other
- 159
- 430
- Bing
- 43
- AI
- 20
- Direct
- 117
- Other
- 111
- 355
- Bing
- 27
- AI
- 19
- Direct
- 114
- Other
- 95
- 290
- Bing
- 32
- AI
- 24
- Direct
- 123
- Other
- 98
- 266
- Bing
- 23
- AI
- 13
- Direct
- 79
- Other
- 70
- 180
- Bing
- 26
- AI
- 18
- Direct
- 117
- Other
- 76
Keyword movement
Biggest ranking changes vs previous period▲ Biggest gains
| Keyword | Was | Now | Change | Impr. |
|---|---|---|---|---|
| signs of burnout at home | 27.8 | 17.5 | ▲ 10.3 | 458 |
| postpartum therapist reviews | 20.1 | 11.9 | ▲ 8.1 | 175 |
| what is imposter syndrome | 22.4 | 15.1 | ▲ 7.4 | 246 |
| adhd counseling denver co | 27.4 | 20.1 | ▲ 7.3 | 1,099 |
| cbt therapy reviews | 24.2 | 17.3 | ▲ 7.0 | 338 |
| anxiety therapy for adults | 17.3 | 10.9 | ▲ 6.3 | 704 |
| adhd counseling | 22.7 | 16.5 | ▲ 6.2 | 1,459 |
| anxiety therapy best | 22.0 | 16.3 | ▲ 5.7 | 1,264 |
| online therapy for adults | 23.1 | 17.6 | ▲ 5.5 | 863 |
| trauma therapist reviews | 19.0 | 13.8 | ▲ 5.3 | 340 |
Keywords to recover
| Keyword | Was | Now | Change | Impr. |
|---|---|---|---|---|
| does insurance cover therapy 2026 | 16.1 | 26.0 | ▼ 9.9 | 349 |
| postpartum therapist near me | 17.9 | 27.5 | ▼ 9.6 | 2,260 |
| is online therapy effective | 14.4 | 23.8 | ▼ 9.5 | 122 |
| online therapy cost | 19.9 | 28.8 | ▼ 8.9 | 1,252 |
| online therapy near me | 19.1 | 27.5 | ▼ 8.5 | 9,469 |
| couples counseling denver co | 13.6 | 21.2 | ▼ 7.7 | 1,784 |
| therapist reviews | 11.4 | 19.0 | ▼ 7.6 | 1,581 |
| ocd therapist denver | 12.8 | 19.6 | ▼ 6.8 | 1,076 |
| teen therapist | 10.6 | 17.4 | ▼ 6.8 | 2,169 |
| online therapy | 15.6 | 21.8 | ▼ 6.2 | 5,401 |
New keywords
Started appearing in Google this period.
| Keyword | Impr. | Clicks | Position |
|---|---|---|---|
| postpartum therapist denver | 815 | 2 | 16.1 |
| teen therapist near me | 700 | 4 | 10.9 |
Keywords to win back
Appeared in search last period but not this period. Worth revisiting.
| Keyword | Prev. impr. | Prev. position |
|---|---|---|
| grounding techniques for anxiety 2026 | 599 | 18.4 |
Growth opportunities
Striking-distance keywords
Ranking in positions 4–20 with real search demand. Pushing these into the top 3 is usually the fastest win.
| Keyword | Impr. | Clicks | Position | Potential clicks |
|---|---|---|---|---|
| anxiety therapy near me | 16,969 | 179 | 7.0 | +1,688 |
| therapist near me | 16,955 | 80 | 19.6 | +1,785 |
| therapist | 13,845 | 133 | 11.0 | +1,390 |
| anxiety therapy denver | 8,716 | 810 | 3.7 | +149 |
| therapist denver | 8,484 | 33 | 12.4 | +900 |
| therapist denver co | 7,738 | 227 | 9.0 | +624 |
| depression therapy near me | 7,191 | 39 | 11.7 | +752 |
| anxiety therapy | 6,692 | 104 | 9.8 | +632 |
| couples counseling denver | 6,074 | 9 | 16.6 | +659 |
| emdr therapy | 5,672 | 45 | 16.0 | +579 |
| grounding techniques for anxiety | 4,835 | 114 | 8.5 | +418 |
| depression therapy denver | 4,796 | 114 | 8.9 | +414 |
| anxiety therapy cost | 4,118 | 17 | 16.8 | +436 |
| emdr therapy denver | 3,813 | 2 | 15.6 | +417 |
| grief counseling near me | 3,552 | 20 | 19.9 | +371 |
Click-through quick wins
Already ranking well, with room for more clicks. Refreshed titles and meta descriptions can unlock them.
| Keyword | Position | CTR | Expected |
|---|---|---|---|
| anxiety therapy near me | 7.0 | 1.1% | 4% |
Organic landing pages & AI search
Organic search landing pages
Where visitors from search engines entered the site, and whether they converted.
| Landing page | Sessions | Change | Engagement | Key events |
|---|---|---|---|---|
| / | 1,556 | ▲ 16.7% | 68% | 17 |
| /anxiety-therapy/ | 414 | ▲ 16.6% | 51% | 25 |
| /depression-therapy/ | 311 | ▲ 16.9% | 66% | 1 |
| /couples-counseling/ | 252 | ▲ 16.7% | 69% | 1 |
| /emdr-therapy/ | 218 | ▲ 16.6% | 63% | 2 |
| /grief-counseling/ | 152 | ▲ 16.9% | 66% | 6 |
| /trauma-therapy/ | 145 | ▲ 16.9% | 56% | 1 |
| /teen-therapy/ | 134 | ▲ 16.5% | 68% | 3 |
| /family-therapy/ | 107 | ▲ 16.3% | 65% | 3 |
| /online-therapy/ | 102 | ▲ 15.9% | 61% | 4 |
| /cbt-therapy/ | 102 | ▲ 17.2% | 53% | 6 |
| /ocd-therapy/ | 101 | ▲ 16.1% | 57% | 0 |
| /life-transitions/ | 83 | ▲ 16.9% | 57% | 1 |
| /adhd-counseling/ | 81 | ▲ 15.7% | 68% | 2 |
| /blog/how-to-know-if-you-need-therapy/ | 78 | ▲ 16.4% | 64% | 4 |
AI assistant referrals
Visits referred by ChatGPT, Perplexity, Gemini, Copilot, Claude and other AI tools.
| Platform | Sessions | Change | Key events |
|---|---|---|---|
| ChatGPT | 217 | ▲ 6.9% | 8 |
| Perplexity | 64 | ▲ 6.7% | 2 |
| Gemini | 43 | ▲ 7.5% | 2 |
| Copilot | 25 | no change | 1 |
| Claude | 18 | no change | 1 |
Search audience
Devices
| Device | Clicks | Share | Position |
|---|---|---|---|
| Mobile | 2,905 +398 | 63% | 18.1 |
| Desktop | 1,522 +209 | 33% | 16.7 |
| Tablet | 184 +25 | 4% | 18.8 |
Top countries
| Country | Clicks | Impr. | Position |
|---|---|---|---|
| United States | 4,150 | 272,180 | 17.3 |
| Mexico | 115 | 7,561 | 21.3 |
| Canada | 92 | 6,048 | 23.3 |
| India | 69 | 4,536 | 29.3 |
| United Kingdom | 55 | 3,629 | 26.3 |
| Philippines | 37 | 2,419 | 31.3 |
| Germany | 28 | 1,815 | 28.3 |
| Australia | 23 | 1,512 | 27.3 |
Branded vs non-branded
Searches containing the brand name vs everything else (based on keyword-level data).
| Clicks | Change | Impr. | |
|---|---|---|---|
| Branded | 1,546 | ▼ 3.1% | 5,608 |
| Non-branded | 3,065 | ▲ 28.6% | 296,814 |
Non-branded share of clicks: 66%. This is the traffic SEO work wins from people who didn't already know the brand.